Ultimate Guide to JellyCat Diner NYC: What to Expect

The Jelly Cat Diner Experience
FAO Schwarz at Rockefeller Center in New York Center

**JellyCat Diner is closed for renovations August 2026 – will reopen in September 2026

My daughter and I recently took a trip to NYC. One of our favorite memories from the trip is our time at the JellyCat Diner. If you’re looking for a one-of-a-kind, whimsical experience in New York City, the JellyCat Diner at FAO Schwarz is an absolute must-visit!

It is one of the best things to do with kids near Rockefeller Center. Nestled inside FAO Schwarz, this charming spot brings the JellyCat Diner plush toys to life. It offers an interactive and adorable experience that is perfect for kids—and kids at heart.

I think it is also a great way to have fun and bond with teenagers!

Where is the Jellycat Diner in New York?

Map of Rockefeller Center including FAO Schwarz (where JellyCat Diner is located)

The JellyCat Diner is an interactive cafe-themed station inside FAO Schwarz NYC. The famous toy store is at Rockefeller Center. To get to the JellyCat Diner station, enter FAO Schwarz through its main doors at Rockefeller Center. The Jellycat Diner is tucked into a dedicated section of the store. On our visit, we found the diner between the gift shop and the ramp that takes you upstairs.

While the diner doesn’t serve actual food, it offers a fun, imaginative play experience. Inspired by JellyCat plushies, the space uses pastel colors, over-sized plush animals, and a retro diner aesthetic that transports you to a fun, cartoonish world. This experience is designed to delight both kids and adults who adore JellyCat’s signature soft, quirky plush designs.


Planning Your Trip

If you are planning a trip to the JellyCat Diner, you can plan other experiences in this area to save time and traveling expenses. What else is located at Rockefeller Center and nearby?

Rockefeller Center in NYC.

More From Our NYC Trip:

Serendipity 3: A Unique Restaurant in Times Square, NYC

Your Ultimate Guide to Christmas in New York City: Lights, Shows & Holiday Cheer

Radio City Music Hall in NYC: Backstage Tour & Christmas Spectacular with the Rockettes

FAO Schwarz

I mean…if you’re going to JellyCat Diner, you might as well check out FAO Schwarz, right?

My daughter and I spent some time wandering around FAO Schwarz before our JellyCat reservation. There are so many interactive areas. For example, the store features building stations, areas to learn magic tricks, etc…

We also played a few tunes on the BIG piano. Don’t forget to wear socks for this activity or be prepared to buy some.

The JellyCat Diner Experience
FAO Schwarz at Rockefeller Center in New York Center
The JellyCat Diner Experience
FAO Schwarz at Rockefeller Center in New York Center
The JellyCat Diner Experience
FAO Schwarz at Rockefeller Center in New York Center
The JellyCat Diner Experience
FAO Schwarz at Rockefeller Center in New York Center
The JellyCat Diner Experience
FAO Schwarz at Rockefeller Center in New York Center

The JellyCat Diner

Things You NEED to Know:

This attraction is VERY popular, and you will want to make a RESERVATION HERE.

How do I get there? Head over to FAO Schwarz in Rockefeller Plaza in New York City. The address is 30 Rockefeller Plaza, New York, NY 10112. The JellyCat Diner is located on the first floor.

JellyCat Diner is a permanent installation and will be open during normal FAO Schwarz store hours. FAO Schwarz in New York, USA is open Monday-Sunday, from 10:00 am – 8:00 pm.

The JellyCat Diner Experience
FAO Schwarz at Rockefeller Center in New York Center
The JellyCat Diner Experience
FAO Schwarz at Rockefeller Center in New York Center

May I Take Your Order, Please?

After checking in, you will stand in line for a little bit. Eventually, a nice “waitress” or “waiter” will take your order. Menu options consisted of pancakes, a waffle, a bagel, a taco, a hot dog, pizza, or a hamburger. The pancakes were our first choice, but they were sold out (we went after the Christmas rush). My daughter decided to get the super cute waffle!

The JellyCat Diner Experience
FAO Schwarz at Rockefeller Center in New York Center

The entire experience lasts about 10 minutes. As you wait your turn, you will give your order. Then, you will provide your order ticket to the cashier and pay for the JellyCat Diner experience. The cost can range from $50 to $55. Yes, that seems like a lot. It is totally worth it.

Your experience includes these items:

  • Jellycat Amuseables plush food (your choice – bagel, waffle, stack of pancakes, pizza, burger, hot dog, or taco)
  • Exclusive enamel pin in the shape of the plush food item
  • Exclusive sticker sheet
  • Gift packaging with personalized sticker (with your name or the gift recipient’s name)      
  • Reusable Gift bag (to-go bag)

The interactions with guests and employees are so enjoyable! There were many laughs and funny moments during our experience. The “cook” even gave me/the Mom some stickers!

The JellyCat Diner Experience
FAO Schwarz at Rockefeller Center in New York Center
The JellyCat Diner Experience
FAO Schwarz at Rockefeller Center in New York Center
The JellyCat Diner Experience
FAO Schwarz at Rockefeller Center in New York Center
Jellycat Diner Experience NYC
FAO Schwarz in Rockefeller Center
The JellyCat Diner Experience
FAO Schwarz at Rockefeller Center in New York Center

JellyCat Diner Experience New York City Website

How to Find Other JellyCat Stuffies at FAO Schwarz

If you don’t want to participate in the JellyCat Diner experience but want to purchase a JellyCat, they are located all throughout FAO Schwarz.

We visited FAO Schwarz a week after Christmas, so stock was low (as you can imagine). However, there were a few options to buy throughout the store.

The JellyCat Diner Experience
FAO Schwarz at Rockefeller Center in New York Center
The JellyCat Diner Experience
FAO Schwarz at Rockefeller Center in New York Center
The JellyCat Diner Experience
FAO Schwarz at Rockefeller Center in New York Center

Where is the Jellycat Diner located in New York City?
The Jellycat Diner is situated inside FAO Schwarz at Rockefeller Center, on the first floor at 30 Rockefeller Plaza.

Do I need to make a reservation to visit the Jellycat Diner?
Yes, since the attraction is very popular, it is recommended to make a reservation through their official booking link to ensure you can enjoy the experience.

What does the Jellycat Diner experience include?
The experience includes a plush food item such as a waffle or pancakes, an exclusive enamel pin, a sticker sheet, personalized gift packaging, and a reusable to-go gift bag.

Is the Jellycat Diner suitable for children and teenagers?
Absolutely, the playful environment and interactive elements make it fun for kids and teenagers alike, providing opportunities for bonding and making memorable moments.

Can I purchase Jellycat plush toys without participating in the Diner experience?
Yes, Jellycat plush toys are available throughout FAO Schwarz and can be bought without participating in the dining experience.

The JellyCat Diner Experience
FAO Schwarz at Rockefeller Center in New York Center

Would I do this again? Absolutely. Worth all the fun and laughing with my daughter!! Do I recommend it for others visiting NYC? 1000000000%

JellyCat Diner Experience New York City Website

JellyCat Diner Experience New York City Website

RESERVATION HERE

JellyCat Diner in NYC

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18 thoughts on “Ultimate Guide to JellyCat Diner NYC: What to Expect”

    1. Thank you! It’s hard to explain this experience for sure. We really had a lot of fun and highly recommend it!

    1. Oh yes- kids, kids at heart, teenagers – they will love this place! Don’t forget to make reservations – the line ran outside and around the corner!

    1. It IS the stuffies! The “cooking” is just pretend. You get to take the stuffy home. It’s so silly, but it was one of our favorite experiences in NYC.

  1. First time to hear about the Jelly Cat Diner, and I can say that this place is nice and welcoming. My daughter will definitely love this place!

  2. OMG you’re making me want to take another trip to New York!! We’ve been to FAO Schwartz but it was many years ago. The JellyCat Diner experience looks like so much fun! And like you mentioned, so many other thing to do in that area, so I’m glad you’re sharing that too, for people who may not know the area.

    1. I took my teenage daughter, not thinking she would like it very much. But she really enjoyed it. She said the whole library felt like Hogwarts.

  3. I’ve never heard of the Jelly Cat Diner before, but it sounds like a great place to go! This is totally something I would enjoy checking out next time that I’m in New York.

    1. It’s only been open about a year and a half. I highly recommend it, especially if you are visiting with kids or teenagers.

  4. Great Article. I have been to FAO SCHWARTZ but never to the JellyCat Diner. It sounds a fun place – I’m sure my kids would love it.

    1. It was a lot of fun! We wanted to get the pancakes too but it was sold out because we went right after Christmas.

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